An ESG strategy must include items stakeholders care about. In today’s market, investors want to use their money to grow companies that have similar values to their own. Define the beliefs and values of stakeholders to start mapping out objectives with your ESG strategy.
What Is an ESG Strategy?
An environmental, social and corporate governance (ESG) strategy is a business model that prioritizes social responsibility while generating profits. This approach provides companies with a framework to track progress towards sustainability goals, offering valuable quantitative information for investors and stakeholders who value environmentally and socially conscious organizations. Implementing an effective ESG plan contributes to financial, efficiency, and growth objectives, helping businesses achieve new levels of success.
All businesses seek profits, but today’s investors and shareholders want to see businesses making efforts to make the world a better place as they generate those profits. To do this, companies need to make an ESG business strategy to guide their approaches. Keep reading for more information on developing an ESG strategy so businesses can achieve new levels of success.
Why Do Businesses Need an ESG Strategy?
An ESG plan is the key to achieving financial, efficiency and growth goals. It’s easy for a company to want to become more environmentally and socially conscious. That said, it can be much harder to know if companies are actually meeting these goals without a way to track them.
That’s where having a corporate ESG strategy makes all the difference. An ESG plan gives businesses a framework for seeing progress toward reaching sustainability goals. Companies get quantitative information that measures the value they’re getting back for their efforts, which can benefit them in the following ways:
- Keep up with competitors: Having a successful ESG strategy ensures businesses stay in step with competitors, who also have ESG strategies of their own. An ESG strategy can help companies look better to their clients and investors. This is a key factor in staying competitive and relevant within their industries.
- Align with stakeholder interests: An ESG strategy gives stakeholders an objective way to measure improvements in each fundamental area of the plan, showing them they’re investing their money in the right place.
- Prepare for long-term success: Leaders want their businesses to be successful for years to come. An ESG plan is an important part of vision casting and doing the right things now to ensure a long, prosperous future.
The Essential Components of ESG Strategies for Companies
ESG highlights the three pillars of sustainable business practices:
- Environment: How the business interacts with the environment. This generally refers to matters of sustainability, such as whether the organization takes any measures to reduce its carbon footprint or if it uses renewable energy sources in its power generation. In recent years, eco-consciousness has become more important than ever in the eye of the public, and many businesses have enhanced their environmental practices as a result.
- Social conscience: The social aspect of ESG refers to the impact an organization has on people. It includes both internal relationships — how the brand treats its staff — and external connections, like how the brand interacts with clients and customers. In many ways, social media has made it easier than ever for a business to improve its social standing — or ruin its reputation.
- Governance: Governance refers to how a company is structured and how it runs its business practices. Are they transparent about their activities and finances? When people interact with a business, they want to know that they’re contributing to a good cause. Understanding how that company is governed can give them insight into whether the brand is something they want to support.
How to Create an ESG Strategy in 6 Steps
Now, it’s time to learn how to build and implement an ESG plan. By following the right steps, companies can see the beneficial results of an ESG plan as they grow in their environmental, social and governance responsibilities.
Here are six steps to implementing an ESG strategy:
A materiality assessment is a crucial part of successful ESG strategy implementation because it reveals the relevant topics an ESG plan should focus on. These are the topics stakeholders, investors, employees, peers and competition care about. A materiality assessment like the ones TRC offers helps businesses prioritize the right actions to take to meet their goals.
A company is only as good as the people who comprise it. Hire or appoint the right people to manage ESG efforts — people who devote themselves to the ESG strategy’s success.
Once the ESG plan is up and running, it’s time to start collecting data. ESG processes benefit businesses because they provide objective metrics that prove the success of social responsibility efforts. Use the data you gather to track KPIs, measuring success along the way.
As companies continue gathering data related to ESG efforts and track KPIs, they have the benefit of being able to reassess their strategies over time. It’s OK for said strategies to change — businesses should strive to achieve new levels of success, but they can only do that by seeing the honest data and making necessary adjustments. Acknowledge strong areas and continue what’s been working. Note weaker areas, and take the next right steps to improve.
Measuring Progress of an ESG Strategy
A key factor of having an ESG strategy is measuring progress. ESG progress metrics give insight into how companies are performing compared to their individual goals and competition. Ideally, metrics will reveal that businesses are well on their way to meeting their goals and are keeping up with or even surpassing the competition in their ESG efforts.
Measuring progress is also crucial for reporting purposes. The main draw of an ESG strategy is that it provides objective statistics about the issues investors and stakeholders care about most. Simply telling investors to “take our word for it” when companies give progress updates is out of the question — businesses need to accurately measure their progress to provide real, raw data reports to their investors. Investors use these reports to know if they’re investing in a company that aligns with their goals and provides the least risk.
The best way to proceed is to hire an unbiased third party to measure ESG progress, handle materiality assessments and compile necessary reports. Having an unbiased, objective entity report on company progress automatically legitimizes the information. It also helps combat greenwashing, which is a company’s attempt to appear sustainable without taking any meaningful actions. Using an objective third party guarantees accuracy and honesty, which investors demand.
Measuring the Success of Your ESG Strategy
The best way to measure both the progress and success of your new strategies is through setting specific and measurable goals. The right goals will help you gauge how far you’ve gone and identify areas where you can do more to improve your strategies. What are ESG goals? In business, they’re often framed as key performance indicators (KPIs).
KPIs are usually categorized in one of two ways — quantitative and qualitative. Quantitative KPIs are the easiest to measure, as their numerical components make them easy for everyone to understand and see changes in. They may offer information on energy use, emissions, hiring data, financial spending and brand demographics. Qualitative KPIs include practices like evolving labor practices, brand ethics and community engagement, the results of which can be a bit more challenging to measure.
Whatever KPIs and ESG goals you establish for your company, make sure you develop a method for reporting their progress from the beginning. Maintaining your sustainable business practices will require significant monitoring, especially in the beginning, and implementing assessment protocols ensures that people are keeping an eye on all your progress.
How to Implement ESG in a Company
Once you’ve identified your goals, your next step is to start putting your ESG strategies into action. To get started, all you have to do is:
- Create an ESG team: An ideal way to make sure your ESG plan actually works is by assigning roles to specific people within your organization. This ensures the responsibility falls on certain people who have the power to enable others to take action and create solutions dedicated to your success.
- Train your staff: Once you’ve established a team to develop and implement your goals, the next step is to get all your staff is on the same page. By training all your staff, you can make sure everyone understands your company’s goals and that everyone has the ability to work toward achieving them.
- Update as necessary: There’s room for improvement in any strategy, especially as ideas grow and evolve across society. When you establish your ESG team, include stipulations for regular reviews so that you can analyze what works and what you can do to better improve your strategies.
Comprehensive ESG Solutions for Risk Management Across Industries
As you determine the best ways to mitigate environmental, health and safety risks in the workplace, make sure you have the right company to back you up. TRC is skilled in developing unconventional solutions that give you the best strategies for your needs with minimal risks to you, your staff and your products. Our experts will help you create comprehensive ESG plans that consider all options and provide you with guidelines to help you train and update your priorities as they evolve.
TRC Can Help Advise ESG Strategies
At TRC, we specialize in helping companies strategize and publish an ESG action plan that works in their best interests.
We’re ready to develop your corporate ESG strategy and handle all the reporting, giving you the benefits of working with an unbiased third party. Our ESG advisory services will help you reach your ESG goals and align with your investors’ values.
Contact us today to take the next step toward a successful ESG strategy for your business!
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